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Updated again March 2020! I am so pleased that this artcle has proved to be so usefull for so many people, and enabled many buyers to get thousands of £'s worth of refunds for sellers of fakes. But ebay are always moving the goalposts, so here is an update based on what my readers have told me and my own experience on the site this past few weeks.
It seems that the fakers are now listing even more fake items on the site, i assume that they have more time on their hands during this lockdown, and are taking advantage of it to make even more money. I will put together a short article to add to the blog "tips to avoid ebay forgers" very soon, watch out for it
First, you need to be sure that what you have purchased is a fake, so dont simply use this if you have decided that what you have purchased is not what you want or have simply changed you mind as that is a different matter and should be dealt with directly with the seller.
This method is only to obtain a refund from a seller of fakes. Do some checking before you do this, what else does the seller offer? are they offering similar in demand items at lower then normal prices? do they hide their feedback and sales? have you now found other very similar items on sale from other sellers which you now suspect are in fact the same seller? Do your homework and you may be surprised at what you may find! The clues are always there, you just need to search for them.
We offer a "Quick Opinion" service on any item and this can be found by clicking this link.
Once you have had the item confirmed as not authentic, go directly to your ebay account, do not contact the seller as that will only slow the process down and if he is repeat seller of fakes he will know the best ways to counter your request for a refund. Once you have logged into your ebay account, find the item, you will then see a little drop down menu underneath the big blue 'Leave Feedback' button. This will give you an option of 'Return this item' then give you another option 'Does not seem authentic' (or words to that effect as they keep changing it!) Your reason for the return is always "item is not authentic" or words to that effect. You can put this into the box where it says 'add details'.
Now this is important, you do not need to offer any proof or details as to who where or why, the seller may well come back to you and request proof (who told you this, who said so etc), but do not say anything other than "its not authentic i require a refund" just keep it simple for now and to the point.
Then click 'request a return' and the ball is rolling on your refund! What happens now is that the seller is sent a message telling him that you have requested a return as the item is not authentic, and at the same time the amount you paid them is withheld from their Paypal account.
The seller now has only three options, he can either simply offer you a full refund, a part refund, or refuse your request. In most cases they will simply accept the return in which case ebay will issue you with a post free label to return it together with the return address. In some cases for lower value items they do not now ask you to return it, they simply refund your money and let you keep the item (it is after all worthless!).
The seller might simply message you and tell you to return it and they will refund, but do not do this as the address they give you may not be the one they have regstered with ebay. You are not liable for the return postage either, as the seller has to pay this as the items are not as decribed. They may well suggest that you need to leave positive feedback first (dont, and if anything you should now leave negative feedback). Remember that a seller cannot leave negative feedback for a buyer, only a buyer can leave negative, not sellers.
The seller may ask you who has said its fake, but you do not need to tell them anything and should either ignore this or respond simply "I do not believe the item is authentic and i want a refund" nothing more than that. And always remember to only respond directly via ebay and not via email or similar.
The seller may offer you a part refund, but i think you know what to say to that one!
Just remember that Paypal have already taken your payment from his account, so you have the upper hand here, and until they resolve the issue with you to your satisfaction, they have lost their money and their item! So simply stick to full refund directly through ebay and you will eventualy get your money back.
The seller will also know that if you have not yet left feedback, you could still leave him negative! And he also knows that he is unable to leave you anything but positive feedback! Not many people are aware of this, but it is not possible for a seller to leave negative feedback, only buyers can do that! (to be honest, its an unfair system, but thats ebay for you!)
If the repeatedly requests that you return the item to him or even demand that you tell him who says its fake etc, just ignore them!, give it time and a full refund via ebay will follow. If the seller ignores your complaint, ebay will always find in your favour and simply refund and in most cases without the need to return the item. Remember, the system does have a time limit, and its all on your side, so as long as you stick to your guns, you will get what you want as ebay will come down in your favour if the seller does not refund to your satisfaction.
Do not get tempted at any point, no matter what they might say, to retun the item until you get the message directly from ebay to return it (they also give you the return address). Once you have that then you simply post it off and once it has arrived (and make sure you send any item tracked so they know when it arrives) you will get your refund. ebay normally issue a post paid label for you to use at your local post office, simply post it back and remember to add the tracking number to your myebay and once its delivered your refund will arive, simple as that!
Providing you follow the above you will get a refund. In very rare cases ebay may ask for some kind of evidence that the item is not authentic, but that can simply be overcome by using our Quick Opinion service . Just remember not to get invloved in any discussion about the item with the seller, dont get put off by what the seller might say, and remember that there is a time limit on filing a complaint to get a refund which is currently 180 days with ebay.
And lastly, do they deserve positive feedback? I get asked on a daily basis "how do these people get away with doing this time and time again" and my answer is always the same "because the buyers do nothing about it" put simply most buyers only want a refund and as long as they get that then they are happy. But if every buyer of every fake did do something, such as leave negative feedback or report them to Trading Standards, then perhaps you would not be reading this now!
Here is a seller who who did get a complaint to Trading Standards, and he is now serving almost 6 years in jail!